5 KEYS TO SUCCESSFUL INTERNET MARKETING

With internet marketing becoming more and more popular what are the keys you need to make a success of your internet marketing endeavors? What things do you need to know or do in order to be a success at internet marketing?

1. List Building
If you have been in internet marketing for any length of time you will have heard the saying “the money is in the list”. Why do people say that? List building is vital to internet marketing because it gives you ongoing contact with your prospective customers. The first time people visit your website or your affiliate’s website they are not likely to buy the product. It has been said that a person needs to be exposed to something about seven times before they act on it so if you are just letting people drift by your website without getting their contact details then the chances are they will forget about it and you will lose the money. If, however, you have a list building system in place you can expose people to your product or your affiliate’s product as many times as you like and sooner or later if they are really interested they will buy something from you.

2. Targeted versus non-targeted traffic
Another important aspect of internet marketing is the quality of traffic you are driving to your website. If all the traffic you are getting to your website is non-targeted (traffic exchanges, safelists, etc.) then you will make relatively few sales because the people are not really interested in what you have to offer. However, if you target your advertising and use marketing techniques such as article marketing, forum marketing or targeted email groups then you are more likely to make sales because you are advertising to people who are already interested in your product.

3. Give the people what they want
If you want to sell to people you need to give them what they want. Different people are looking for different things but one way to ensure that you are reaching a fairly large group of people interested in your subject is to do some keyword research. If you can find an area where many people are looking but where there is relatively little competition then you have hit on a winner. If you are one of few companies meeting a large group of people’s needs then you will notice the effect of that in your bank balance. In internet marketing this is known as niche marketing.

4. Develop Multiple Income Streams
By developing multiple income streams you are reaching a variety of different target groups, preparing yourself well to adjust to cycles in the economy and marketplace and “not putting all your eggs in one basket”. This is therefore an important aspect to internet marketing and one you definitely need to consider.

5. Stay Focused
This may sound like a complete opposite of point four but it really is not. Although you want to have multiple income streams you also want to stay focused. You may choose to focus on a specific area or a specific product. You may choose to focus for example on dogs and then diversify by selling dog products as well as books and e-books about dogs. You could also choose to focus on information products and then sell e-books on many different subjects or set up adsense websites on a number of different subjects so focusing on product but diversifying your target market.

These five keys to internet marketing - list building, targeted advertising, niche marketing, multiple income streams and staying focused are vital to your internet marketing success and should be aspects that you consider carefully when establishing your internet business.

When you prepare to market your online business, you often envision placing your advertising in front of endless streams of prospects waiting for those to step forward and enroll in your business. Unfortunately for you, those endless lines of prospects are also waiting for you to enroll in their online business.

Remember what advertising is all about: “Find a Need and Fill It!” We often lose track of the purpose of our online advertising (and off line advertising as well). STOP SELLING PRODUCTS AND SERVICES, SELL SOLUTIONS AND BENEFITS!

We are going to address 2 aspects of internet marketing in this article and one of offline marketing. In my last article, (”Make Money Online When They Say Yes or No”), I promised to discuss marketing in “both directions”. (Be sure to find this article on my marketing blog if you haven’t already read it.) By “marketing in both directions”, I’m referring to marketing to enroll people in your primary business as well as enroll new signups in your marketing system. The marketing system that I am referring to is the “Funded Marketing Sponsoring System”. Again, I will refer you to my blog to read the article that discusses the need for this type of system: (”Why is Directly Marketing Your Online Business Wasting Time and Money”)

For the purposes of this article, let’s wrap together Solutions and Benefits (the concepts we are selling) into the term: “Solution Marketing”. We have 2 Solutions to fulfill in the process of marketing our home based business.
1.We are marketing a solution for our prospects that our product our service of our primary business can fulfill.
2.We are marketing a solution for our prospects (that are not interested in our home based business and are engaged in their own) that our marketing system can fulfill.

These are 2 totally different directions and 2 different marketing plans that we will use the same “Funded Marketing Sponsoring System” to provide the 2 solutions for. As mentioned before (We are going to address 2 aspects of internet marketing in this article and one of offline marketing.), we will combine these aspects and marketing plans into this discussion.

Solution Marketing #1- Using the Funded Marketing Sponsoring System to build our primary business opportunity.
When we are marketing to build our own business opportunity, there are 2 problems that we want to solve for our prospects. The first is the help them start a home based business that will assist them in fulfilling financial goals. The second is to solve a problem for our prospects that the products or services of our home based business can remedy for them. To give you an example, if you are marketing a nutritional business, you would specify how the products would benefit their health or help them with weight problems.

Some of this is a little foggy but it will be further refined in another article that will be published soon. The next article will assist your understanding of the order related to this marketing system. That article is: (”Make Money Online by Sorting Your Prospects”)

In Solution Marketing #1, we will market this online with advertising campaigns designed to target prospects that are specifically looking to join a home based business opportunity. These advertising campaigns will be directed to advertising methods such as search engine advertising and ezine advertising in ezines that focus on new people to the make money online crowd.

Solution Marketing #2- Using the Funded Marketing Sponsoring System to MARKET TO YOUR COMPETITION.
The goal really isn’t to “market to your competition”, but to “sort” your prospects. This will be better explained in the article: (”Make Money Online by Sorting Your Prospects”). Just for the sake of a basic understanding, you are separating the tire-kickers from the car buyers.

This is the most important reason for using the “Funded Marketing Sponsoring System”. When your prospect looks at your marketing system, “IF” they see the potential, they will use the system regardless of whether or not they join your business opportunity. The “SYSTEM” is designed to market any business and offset the cost of advertising your primary business opportunity. The “SOLUTION” you offer your prospect is “How to Successfully Market Online and to Make Money Online” whether or not your prospect joins your primary business opportunity.

This is a win/win situation for you and your prospect. When you help your prospect make money in his/her own home based business, if they have a problem that your products and services can solve for them, who are they going to call?

With any online business today online and offline marketing plays a big key to either your business succeeding and making a lot of money, or failing and you losing a lot of money. However marketing online is not all that easy as some may make it out to be. If you jump into it to fast you can quickly lose a ton of money if you market wrong. So lets take this time to go over the correct ways of how to market and make money online.

First you will want to set up some type of marketing budget that you can follow for the month. When you do this make sure that you do not to set your budget to high, because you are just starting out so you will want to take your time and test things at first. A good marketing budget to set would be a couple hundred dollars. This will allow you to test a number of things like google awords, yahoo, and maybe even a good press release.

This moves us into the next part of how to market and make money online. You must test your ads first. Not every ad you post or submit is going to work. So make sure you test your ad to first see what kind of results you get from it. At the end of your test if you like your results you have gotten then you know this ad will work, and you can then invest more money into it.

The next most important thing to do with any marketing campaign is to track your ads. You could have the best ads in the world running, but if you are not tracking to see which ads are converting into sales you could be wasting a lot of money and not even know it! So make sure that no matter what type of ad you are running that you have a way to track it, and see if it is worth keeping or not.

Finally you will want to stay educated. There are always new ways to market online and offline. So it is very important to read up and educate yourself on these new ways of marketing. You can do this by reading messages boards, or surfing the web for new ways to market. Always remember though. Test every new marketing spot you find before you go and invest a lot of money into it.

What do I need to know first about law firm Internet marketing?

“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don’t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a “brochure website” of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content - create in demand content (you determine what is in demand from the keyword research). The T is Traffic - attract targeted traffic. The P is for pre-sell - pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, autoresponders, audio, video, and teleclasses). The M is Monetize - this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm internet marketing on the right track from the beginning if at all possible.

You also mentioned “…how to begin search engine optimization.” What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don’t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the “C” or content mentioned earlier in the CTPM model. You will need to write “keyword optimized” content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won’t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to “read” the sites on the Internet) being able to “read” your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to http://www.Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as “on site optimization” strategies for law firm Internet marketing. There is also “off site” optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a “vote” for your site. The more high quality “votes” you have the higher they will rank your site. The term “link popularity” is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don’t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.

The best way to make quick money is by owning a business but this takes a lot of time. You also need to develop a product or service, which involves large amount of funding. Unfortunately, most of us find it hard to pay off the monthly bills. So you need to find a way to make money in quick time with little investment. An easy way to make quick money online is by joining an internet network marketing company.

Network marketing has been around for quite sometime and it has created several millionaires in the United States. This success has been repeated by many people online through internet network marketing. There are numerous web sites dedicated to networking. These sites have been around for quite sometime and many people have doubled or tripled their annual income using these sites.

If you are dedicated and hardworking, network marketing is an easy way to make quick money online. The whole networking process is quite easy. Basically, you have to promote a product or service. For each business done through you, the networking company pays you a hefty commission. Now, the products to promote can be found on the network marketing company web sites. You can join these sites for free by giving your personal details. You can also select the product of your choice to market.

Select a product with which you are comfortable and which has maximum scope of selling. Study the product thoroughly and create a comprehensive free report. List all the benefits of the product or service. Use pictures of the product and quote experts and satisfied customers in the report. Do not forget to include your networking link in the report. Network marketing is an easy way to make quick money online mainly due to the flexibility it offers. You are free to select the product and the method of marketing.

Next step is to distribute the report. For this you can make use of the numerous free blogs and other community web sites. There are also numerous forums dedicated to networking. Apart from this you can also join those forums that have relation to your product or service. Many people raise questions regarding the product or service in these forums. Answering these questions accurately will give you an edge and people will buy the product through you.

This type of marketing is an easy way to make quick money online because you are not investing any money. And all you need to do is to spend some time on the internet. There are several organizations and groups dedicated to your type of product or service. Joining these groups will enable you to sell your products as well as introduce you to people with similar interests. You can also attract customers by providing free articles and reviews on the products.

If you are looking for an easy way to make quick money online, there is no doubt that network marketing is the best choice. It is simple and easy.

Last Monday, my husband asked me if I was really marketing on the internet. I replied that internet marketing was what I have been doing for over 5 years now, in case he hadn’t noticed! But he asked again, are you really marketing on the internet or just internet marketing?

I gave a withering please explain what on earth are you getting at look!

Well, he asked me if I was marketing internet schemes or using the internet for marketing real usable product to end consumers (including their pets).

This was like peeling onions! What was he getting at? What he was getting me to realise is whether all my effort over the past 5 years was really geared to recruiting others to recruit others to recruit others with the end-user product (e.g., the dog food or health juice) being secondary to any money incentives.

Then I realised what he was getting at. He was right of course – until recently, when I came across affiliate marketing for information products. Even here, his gentle needling was relevant as most information products which, when applied, just do not work (e.g., some dog food, though well packaged and marketed to humans, is just plain ignored by the dog because it smells and tastes bad – to the dog.)

Well, after much searching, downloading, reading, cursing and discarding I have found a real information product that does work extremely well when applied. This product was developed by Nathan Stark, who has earned the right because he has adapted for the internet the same proven offline marketing disciplines that ensured his success in marketing, wait for it … pots and pans … prior to his internet ventures – which are now extraordinarily successful.

When I downloaded his ebook I was pleasantly surprised, then tremendously excited, because the content did what its sales page said it would do – plus more! This is because it provides a clear path for anyone to follow to generate short-term cash without a website or product and then, building on this, how to generate long term residual cash and which can fund experts to set up your site for you – if you want to go that far.

It’s brutally honest and warns you that you have to work your heart out, at least in the initial stages, to set it up to generate cash in the short-term. What I particularly liked here is that with the specific, clear directions my workload will be results, not task, driven. Worrying about downlines, keeping them enthused, getting them to conference calls and phoning them will be no more. The only website I will want to look up from now on will be my account in Clickbank telling me commissions earned – and to see this growing exponentially. No doubt you would like to be in this picture too.

So if you wake up in a cold sweat wondering if you are really in the internet recruitment business rather than the internet marketing business, ask yourself these questions – will the end consumer compensate me happily with a well-earned commission? Can I get a never-ending supply, and an increasing supply, of such people? Or am I sweating on my downlines keeping their monthly subscriptions up to date and not slink off into the night and kill off my income?

Food for thought, eh, Rex? Woof!

Make money from home, who wouldn’t want to do that? It’s an attractive idea. It’s a great idea. It’s the new way to earn. If the idea of wanting to make money from home has crossed your mind, you are not alone. Thousands of people around the world are sick of their jobs and looking for work at home opportunities. Stay at home Moms, such as myself, are looking for ways to make extra money from home so they can spend more time with their children and at the same time, contribute to the household finances. College students are looking for ways to create income so that they can have extra money as they go to school.

Learning how to make money from home is one of the best things you can do. There are many benefits you can enjoy by making money at home. It is a rewarding experience and one that is worth the time and effort.

The first critical step to make money from home is to start with a good idea. The best way to do this is to sit down and identify what it is you’re passionate about. Do you have a special talent, such as playing a musical instrument? Are you a great cook? Do people always come to you for advice on how to fix things? What are your hobbies and interests? If you stop and think about it, any one of these can be turned into a profitable product for you to create and sell. Remember, the number one thing people use the Internet for is to look up information. So the best way to make money from home is to give the people what they want by having your own website, centered around your own products, hobby or interests.

If, after brainstorming, you still can’t think of something to create and turn into a product to sell online, don’t despair. There are many ways to make money online. Here are just a few:

Â? eBay - One of the quickest and easiest ways to make money from home is with eBay. You can sell anything you want, from stuffed toys, old clothes your family has outgrown or never worn, to computer peripherals to a recipe book written by you. Clean out your garage and closets and you’re sure to find things you want to get rid of. Remember the old saying, ‘one man’s junk is another man’s treasure.’

Â? Affiliate Marketing - Don’t have a product of your own to sell? Then try selling someone else’s. How many times have you recommended a product or service to a family member or friends and they went out and bought it? We do that all the time, right? Now imagine doing that on the Internet only this time you won’t be recommending something to a few people. With the power of the Internet, you can recommend products to the entire world, if they have an Internet access that is. With Affiliate Marketing companies pay you for referrals that result in a sale or lead. Joining affiliate programs is one of the “free ways to make easy money” on the net. It’s very easy to get started.

Â? Paid Surveys - Another easy way to make money from home is filling out Paid Surveys on your computer. I have done this myself so I know it works. The only downfall to this is that you have to have a lot of time to dedicate to this. Some surveys are 20 minutes or longer and will pay you anywhere from $2 to up to $100, although I have never been lucky enough to qualify for a $100 survey. I don’t have a lot of spare time to dedicate to this so I choose to spend most of my time being an Affiliate Marketer, selling on eBay, and creating products to sell. I make more money doing that than filling out Paid Surveys. If you are still interested in making money with Paid Surveys by all means feel free to do so. Just keep in mind the time involved and the fact that you will make money, but you may not make lot of money doing it.

Â? Stock Photography - One easy way to make money from home is by using your photos. Stock photography is very big right now. Many companies and large corporations need pictures they can use on their website or brochures. They will pay Stock Photography Companies a lot of money for quality photos. Some corporations even create software that
have pictures in it, such as Print Artist, Print Shop, Sierra Utilities and other software programs. Stock photography companies will pay you even more when a company uses your picture in software programs because they have to purchase a special license, which means more money in your pocket. So if you have a digital camera and can take good pictures, visit these Stock Photography websites to get an idea of the kind of pictures they need. This is easy money doing something that doesn’t even seem like work.

Â? Homemade Videos - Another great way to make money from home is to create interesting home made videos. Do you know how to play the piano? If so, create a video showing people who to play. Piano lessons can be expensive and the instructor has to leave when their time is up. With a video your customers can watch and learn any time they want. You can make Homemade Videos on so many different topics such as; recipes, how to build your own computer, how to cut hair, how to train your dog to do tricks, how to lift weights properly, how to use a certain software program and many more topics. I personally know someone who creates videos showing people how to use a certain software program and he makes a lot of money selling the video tutorials. Put your mind to work and think of something you can create.

There are actually thousands of ways to make money at home working online. I’ve only listed five of the ways I make money. I could have listed more but then I would have written a novel instead of an article.

There’s no doubt about it, the best way to make money from home is to work for yourself using your home computer. You’ve spent hundreds or even thousands of dollars on a computer so let it pay for itself by putting it to work for you. Why spend your entire life working for someone else, when you could work from home and be your own boss? Making money from home is the new way to earn a living.

I love money, especially when it comes easy. Let me give you a friendly warning though. The ideas I’ve listed on ways to make money are easy, but they do require a little bit of work on your part. Your success is going to be determined by how much you put into each program. Remember, if you pick something you enjoy, it will not seem like work at all.

To Your Success,
Anna Allen

If you’re new to internet marketing, it can be quite confusing and overwhelming. You’ve decided on an idea, done your research and determined that there is a market for your idea, developed a web site and now you’re ready to take the plunge into the world of internet marketing.

Internet marketing isn’t as complicated as it might seemâ??there’s no particular mystery to it. You just have to know where to start and what proper steps to take to help get your site seen on the web and ranked by the search engines. The first step in your internet marketing plan is to write a press release announcing your new site and pointing out the benefits and features of it that makes it useful to the public. It doesn’t have to be longâ??about 300 words or soâ??but it does have to sound newsworthy. One thing you should keep in mind is to be sure you have your relevant keywords in the title, subtitle and liberally sprinkled throughout the text. Also, you’ll want to write it from a third person point of view and make sure it doesn’t sound like an advertisement. Also, keep it “mundane”, i.e., something suitable for a general audience.

The next step in advancing your internet marketing goals should be to write an article and submit it for online publishing. Again, it doesn’t have to be long (about 500 to 800 words). Again, you’ll want to have the right keywords in the title and spread throughout the text. For example, this piece has the term “internet marketing” in the title and interspersed in the body of the text as this is what it is being optimized for. A good place to submit your articles is SubmitYOURArticle.com. For a monthly subscription, they’ll submit your editorials for you to top sites, thereby giving you great exposure. We’ve used their services ourselves and found it to be superb. Both the press release and writing articles are two important steps on the road to internet marketing success.

The next stop on the internet marketing highway is to generate some free traffic to your site. Two ways to accomplish this are to post on forums that are relevant to your subject matter (with your URL in your signature line) and getting listed in directories in the appropriate categories. The press release and the article(s) should help to generate a lot of free traffic via the backlinks pointing to your site as they are published and distributed, but hey, the more traffic, the better! Beware of internet marketing services claiming to list your site in a ton of directoriesâ??most aren’t worth the money. Also beware of internet marketing companies claiming they can get you high placement on the search engines. We tried this and it didn’t work. You may come across yet other internet marketing companies saying they can send targeted traffic to your site for a fee, of course. We tried this, too, and it didn’t work either! We have yet to come across any internet marketing company promising this or that who can actually deliver what they say they can by way of placement or traffic.

Basically, what it boils down to is that your internet marketing success is mostly dependent on your own efforts and wisely choosing services and software that will genuinely help you achieve your internet marketing goals.

About the Author:

Murray Williams is one of the owners of HelpfulInternetMarketing, a site that is designed to help the new entrepreneur just starting out. After having met many dead ends in his own internet marketing journeys, he decided to develop this site and assist others by offering quality articles and software that have been screened for their usefulness. To view the site and the articles and software, please visit HelpfulInternetMarketing .

Last night I reviewed yet another make money online email promising the earth. It nearly sucked me in. It had its own marketing system built-in and all I had to do was to sign up, pay my money, put in my links and hey ! presto – I will make money online in no time at all. As with all of these make money online offers I searched google and realized that I saw the same information on scam.com only a month ago!

I realised I was going around in circles – cluttering up my time with hopping from one make money online scheme to the next, not even realising that I was doubling up on my due diligence. What a time waster! Then is dawned on me what the real problem was. I was drawn to the siren call of gurus who scream that the only way your will make money online is through leverage. Now their logic at first appears sound. Quoting examples from John D Rockefeller to Seattle’s wealthiest resident they say that you can only make it big through leveraging your efforts through others – then they make a quantum leap in logic to use this argument to support their one-up, two-up and multilevel plans for wealth creation.

Now when you look at these plans closely you will see that like a house undermined by floodwaters, it collapses eventually. Why? It’s because the sale is really made to get the next distributor of the product, rather than to sell the product itself. When the distributors at the bottom of the pyramid crumble, the whole thing collapses. Similarly, when the next one-up or two-up prospect pool runs dry, then the recruitment, thus the selling chain, evaporates too. The foundation to support this so-called leverage collapses.

Think about it. Normal commercial operations are also pyramidal, but there is a fundamental difference – their structure is supported by far more revenue (money coming in) direct from their customers for their product than the costs incurred (money going out) by the people in the organization which invent, develop, manufacture, purchase, sell, distribute and administer the product they buy. Those at the top are leveraging their income on the time and effort of all the people below them, not just on their sales force. Even super-affiliates involved with direct sales of products online emulate centuries old proven wholesale to retail distribution channels. They can only have so much of the revenue pie so that enough is left for the direct seller.

Now let’s look at direct selling online. In this case I am talking about selling information products over the net to end consumers without first finding the next distributor to do it for me. If there was a way to make money online, in increasing amounts, and do this through product volume to an ever-increasing number of customers, are we not achieving that holy grail called Residual Income that the School of Leverage promises?

Well, there is a way, and it is quite easy, and it is quick to learn. The method uses the power of the internet to locate customers who don’t need to be sold to because they are ready to buy. There is a limitless supply of these people. I have found a resource that provides me with easy and quick methods to locate them, calibrated to make money online in the short, intermediate and long terms. This is contained in an ebook that is readily obtainable. It may not be the only ebook, or the best, but I believe it ranks in that elusive 10% of all information products that have any real value – when applied.

Does easy and quick mean no work. Not at all, massive work is needed to get set up and then the workload can taper off as the internet itself takes over and provides your true leverage to make money online. Massive work here will not be hard to do as short-term returns does wonders to your level of excitement and motivation – unlike those dreary hours spent checking scam sites on the next (or even rehashed) make money online wonder scheme.

Back in the 1980’s in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.

Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and diabetes. Not too healthy is it? Now, a balanced diet and eating healthy fish fats is accepted as the healthiest way to go. The carbohydrate myth is now debunked. (That is the fact as I see it, anyway)

The same thing goes on with internet marketing and today I’m going to help you debunk 3 common myths about internet marketing:

Myth #1
Internet Marketing takes no effort to build!
This is probably the most popular myth about internet marketing. Although internet marketing is in fact the lazy person’s way to wealth (legally and morally), the truth is that you still have to put out work in the front end before any real money is made in the backend.

Once you put enough work in the front end to develop a solid internet marketing foundation, you can then relax on the beach while the residual comes pouring in all without lifting a finger!

Myth #2
All you need is a great website with all the best graphics and animations!
You can’t just put up a website, tell your brother and sister about it, sit at home and watch TV all day and expect to have the cash magically appear in your bank account. You will still have to distribute, develop and market your product or service to people before anything significant will happen.

Many people spend tens of thousands of dollars having their websites developed without even thinking about the market they are selling their product and service to. They have all the flashy and colorful images and cute animations to impress visitors. Unfortunately, without a market, the only person that will look at their website and be impressed with it is themselves.

It’s like setting up your own professional practice or retail store and only telling your friends and family. No advertising and no marketing. Unless you have a HUGE family and have thousands of friends to support you, you’ll be out of business in within months!

Myth #3
The BIG money in Internet Marketing is all hype and bullshi*!
People who believe in this garbage probably believe that the only way to make money is to go to school and earn wages at their cubicle. Although these people are half right, they get what they believe, all of the hype and bullshi*, and none of the BIG money.

When an internet marketing ‘guru’ promises that his program will make you a millionaire in a month, he is a fraud and that’s why internet marketing is sometimes viewed by some people as scams.

But don’t take financial lessons from wage earners, it’s like taking hockey lessons from Michael Jordan; you are learning from people who don’t know what they’re doing on those subjects. In our case, broke wage earners giving us their opinions about internet marketing!

If I told you how much a successful internet marketer makes, you wouldn’t believe me. Do your investigation and interview some top internet marketers. Find out his lifestyle and if it’s a lot better than yours, you’d better listen up

In conclusion, remember that an internet marketing business (like any business) requires effort and a marketing strategy in order for you to make the big bucks. Throw out all the myths that are now debunked and embrace the realities of internet marketing.